First, what should I know is Why do strategies differ ?
Next was about The Five Generic Competitive Strategies
After that, I learned about Cost Drivers: The Keys to Driving
Down Company Costs
In this chapter also, I learned SUCCESSFUL APPROACHES TO SUSTAINABLE DIFFERENTIATION
uDifferentiation that is difficult for rivals to duplicate or imitate:
●Company reputation
●Long-standing relationships with buyers
●Unique product or service image
uDifferentiation that creates
switching costs that lock in buyers
●Patent-protected product innovation
●Relationship-based customer service
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