Saturday, 16 November 2013

Week 5 of Strategic management

What I have learned in chapter 5 are about THE FIVE GENERIC COMPETITIVE STRATEGIES: WHICH ONE TO EMPLOY?

First, what should I know is Why do strategies differ ? 



Next was about The Five Generic Competitive Strategies




After that, I learned about Cost Drivers: The Keys to Driving Down Company Costs

In this chapter also, I learned SUCCESSFUL APPROACHES TO SUSTAINABLE DIFFERENTIATION

uDifferentiation that is difficult for rivals to duplicate or imitate:
●Company reputation
●Long-standing relationships with buyers
●Unique product or service image
uDifferentiation that creates switching costs that lock in buyers
●Patent-protected product innovation
●Relationship-based customer service

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