Saturday, 16 November 2013

Chapter 7 :STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS

In this chapter,I learned about STRATEGIES FOR COMPETING IN INTERNATIONAL MARKETS. First in this chapter, I know about :


Next was about The Diamond of National Advantage


So, what is the Diamond Framework?

uAnswers important questions about competing on an international basis by:
●Predicting where new foreign entrants are likely to come from and their strengths.
●Highlighting foreign market opportunities where rivals are weakest.
Identifying the location-based advantages of conducting certain value chain activities of the firm in a particular country


Next was about Three Approaches for Competing Internationally




On the other hand is about Profit Sanctuary Potential of Domestic-only, International, and Global Competitors





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