Today I will continue my post in this blog about strategic management. What will we discuss in chapter three are about :

EVALUATING A COMPANY’S EXTERNAL ENVIRONMENT

3.1 From Thinking Strategically about the Company’s Situation to Choosing a Strategy

After we understand on that flowchart, we should know what is it CORE CONCEPT. Its is  the macro-environment encompasses the broad environmental context in which a company’s industry is situated that includes strategically relevant components over which the firm has no direct control.


In Core Concept, it's include PESTEL that is an analysis that  focuses on the six principal components of strategic significance in the macro-environment:

●Political

●Economic,

●Social

●Technological,

●Environmental

●Legal

3.2 : The Components of a Company’s Macro-Environment

This will explain to you briefly

3.3 The Five-Forces Model of Competition: A Key Analytical Tool

3.4 Factors Affecting the Strength of Rivalry

3.5 Factors Affecting the Threat of Entry

3.6 Factors Affecting Competition from Substitute Products

3.7 Factors Affecting the Bargaining Power of Suppliers