1. A vision statement should answer the basic question, "What do we want to become?"
2. The vision statement should be short, preferably one sentence.
What is Our business?
Making Mission Statement
1. A declaration of an organization's
2. Answers the pivotal question
3. Reveals what an organization wants to be and whom it wants to serve.
How is the process of developing Vision and Mission?
1. Select several articles about these
statements and ask all managers to read these as background information.
2. Ask managers themselves to prepare
a vision and mission statement for the organization.
3. Merge these statements into a
single document and distribute the draft statements to all managers
4.Process should create an “emotional
bond” and “sense of mission” between the organization and its employees.
What is the importance of Vision and Mission Statement
1.To ensure unanimity of purpose
within the organization
2.To provide a basis, or standard,
for allocating organizational resources
3.To establish a general tone or
organizational climate